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Welcome…

To start with a thumbnail bio: I began my career as a promotion copywriter for Mademoiselle, and segued into editorial work with my first byline in Brides. Since then, I’ve written everything from special ad sections to lifestyle features to corporate speeches to essays…even a self-help book on anger management. So with this kind of chameleon background, I can readily adopt the right “voice” for almost any writing task.

My site will give you a glimpse of some pieces I’ve written, some custom magazines I’ve produced as editor-in-chief, and some ghostwriting I’ve done for various professionals (though in this last category I can’t always name names.) My client roster includes some of publishing’s major players: Condé Nast, Hearst, Meredith, Time Inc., Gruner+Jahr, Rodale, The New York Times, and McGraw-Hill, among others. If asked to pinpoint an area of specialty, I’d say I’m most adept at addressing the women’s mass market—on topics that range from health to home décor.

Thanks for visiting, and please let me know if I can answer any questions. I hope we have an opportunity to work together.

the perfect fit

 

The challenge, always, is to create content that engages the reader while working in just the right amount of “sell.” And whether in print or online, the rules can vary widely: some clients wish to weave their own product attributes into a storyline, others want non-branded copy that serves as a smart adjacency to their ad. Here are a few of the content marketing pieces I’ve written for various national publications, covering a broad gamut of topics.

 

premium style

 

Every custom project entails two challenges: meeting a client’s marketing objectives and creating content to entice a target audience. As Executive Editor of Custom Publishing for Gruner+Jahr—the then-parent company of such popular titles as Family Circle, McCalls, Parents and YM—I oversaw the editorial execution of fashion/ lifestyle titles for Charming Shoppes, Westfield Shopping Centers, and Nordstrom.

 

micro

 

My first editorial gig was as a freelancer for Brides magazine; I regularly wrote in-book copy, feature articles (“Can Cinderella Work?”—a now-vintage piece—was nominated for a National Magazine Award) and excerpts for some of their affiliate books, including The Bride: A Celebration. At Family Circle and McCall’s, I wrote/edited audio scripts (a la today’s podcasts) that expanded each magazine’s offerings for an interactive format.

 

getting_control

 

By definition, ghostwriting demands discretion. In this “shadowy” niche, I can highlight excerpts from my work—noting the types of clients I’ve represented, and the categories of my work—while keeping mum about further specifics. Alas, that is the province of ghostwriting: embrace the work and leave your ego at the doorstep!