Custom Publishing

Every custom project entails two challenges: meeting a client’s marketing objectives and creating content to entice a target audience. As Executive Editor of Custom Publishing for Gruner+Jahr—the then-parent company of such popular titles as Family Circle, McCalls, Parents and YM—I oversaw the editorial execution of fashion/lifestyle titles for Charming Shoppes, Westfield Shopping Centers, and Nordstrom. Our department also continually pitched ideas and created prototypes for new publications (including TOCs and several sample pages) for advertisers in the travel, home furnishing, parenting and non-profit categories. When G+J eliminated its custom department, the team I worked with formed a separate entity, Custom Publishing Group Ltd—and Charming Shoppes followed us.