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Content Marketing

The challenge, always, is to create content that engages the reader while working in just the right amount of “sell.” And whether in print or online, the rules can vary widely: some clients wish to weave their own product attributes into a storyline, others want non-branded copy that serves as a smart adjacency to their ad. Here are a few of the content marketing pieces I’ve written for various national publications, covering a broad gamut of topics.